Senior Brand Advisor, Sea-Doo

SENIOR BRAND ADVISOR, SEA-DOO

Working at BRP Australia:

BRP Australia employees enjoy a combination of work from home (2.5 Days a week) and from our brand new office in the heart of Haymarket in Sydney, within walking distance from Central Station. And for 3 weeks per year, they can work from anywhere. That way, they have more control over supporting their family, personal goals, and other priorities. 

BRP Australia is currently seeking a Sea-Doo Senior Brand Advisor to join our APAC Marketing team. As a vital member of our local Marketing Team, you will play a pivotal role in amplifying the Sea-Doo Brand's influence across Australia, New Zealand, Japan, and giving support to the EAPI region (Korea, Malaysia, Indonesia, Thailand), all while driving substantial business growth.

Your role as Sea-Doo Senior Brand Advisor will encompass crafting the local marketing strategy for the Sea-Doo product portfolios.
This position is tailor-made for a versatile marketer who seeks to take full ownership of a brand within local markets.
Your daily responsibilities will span a wide range of activities, reflective of the role's comprehensive scope.
You'll engage in market and brand analysis, collaborate closely with our agencies and partners, refine strategic initiatives with the APAC Marketing Manager, work alongside country experts to execute tactical activations, liaise with our local ambassadors, and cooperate with the global brand team. Additionally, you'll oversee one direct report, a Brand Marketing Lead, to ensure the effective implementation of marketing activities.

Your direct manager, the APAC Marketing Manager, values strategic thinking, trust, collaboration, and autonomy. With their extensive experience at BRP and in marketing, they will guide you in navigating the organization and aligning your plans with the overarching strategic objectives of the region. You'll be part of a team of agile, empowered individuals while receiving support and getting alignment from your global counterparts.

To excel in this role, you'll need to think strategically while remaining grounded to drive tangible results, a keen eye for competitive insights, a strong grasp of the complete marketing funnel, effective briefing and partner management abilities, excellent communication skills, a passion for adventure, and a commitment to continuous learning and personal growth.

Perks of Joining BRP Australia:

As the world's #1 Powersports manufacturer, we offer exclusive perks to our Sydney-based staff, including:

• An allowance for home office setup, physical activities, sports, family support, and mental health activities.

• Access to a fleet of BRP products, including 6 Sea-Doo personal watercraft, available on the water through our calendar room booking system for you, your friends, or family members with a boat license, and 2 Can-Am 3-wheel motorcycles.

• Boat license days organized for employees to obtain their license.

• "Staff Ride Days" - office-wide gatherings for staff to connect and explore our products.

• Access to preferential employee pricing for purchasing BRP products.

• Opportunities for mentorship from world-class experts in their respective fields.

   

In this role, your key responsibilities will include:

• Building an annual (and multi-year) marketing plan to support APAC strategic priorities, aligning it with branding objectives, sales targets, and profitability goals.

• Oversee the evolution of the product line with short and long term line up definition, pricing, and feedback on product feature,

• Collaborating with experts, agencies, partners, and other stakeholders to ensure successful plan execution.

• Implementing the marketing plan and closely coordinating with markets, dealers, and measuring ROI.

• Continuously reviewing performance, providing insights, and evolving your marketing plan.

• Providing insights to the retail program team to ensure optimal promotional program are developed and implemented.

   

On your first day with us, we expect you to bring:
 

• 7+ years of marketing experience, ideally in a B2C context, with a strong understanding of brand and product management.

• Proven expertise in stakeholder management across different functions and regions, with a particular focus on APAC.

• Business acumen and the ability to make trade-off decisions as needed.

• The capacity to connect with and understand a dealer network.

• Strong skills in project and relationship management.

• An agile, enthusiastic, forward-thinking mindset that thrives in a high-performance culture.

It would be a plus, though not mandatory, if you also possess:
 

• Experience in automotive,  2-wheel (2W) or Marine industry.

• Experience with strong B2C brands.

• A knack for storytelling.

• Experience in a global organization.

WELCOME TO BRP

We’re a world leader in recreational vehicles and boats, creating innovative ways to move on snow, water, asphalt, dirt and even in the air. Headquartered in the Canadian town of Valcourt, Quebec, our company is rooted in a spirit of ingenuity and intense customer focus. Today, we operate manufacturing facilities in Canada, the United States, Mexico, Finland, Australia and Austria, with a workforce made up of close to 20,000 spirited people, all driven by the deeply held belief that at work, as with life itself, it’s not about the destination: It’s about the journey.